Halpern talks about Google, the searching site that I use
everyday. However, I’ve never thought about how it really works. We actually have our personalised Google that
tracks what we have previously search. According to Halpern “The search process, in other words, has become
“personalized,” which is to say that instead of being universal, it is
idiosyncratic and oddly peremptory”. Furthermore, it impacts on the advertisement
that will pop up on your screen.
“Write the word “blender” in an e-mail, and the
next set of ads you’re likely to see will be for Waring and Oster. Search for information on bipolar disease, and
drug ads will pop up when you’re reading baseball scores. Use Google Translate
to read an abstract of a journal article and an ad for Spanish translation
software will appear when you are using an online English dictionary.” Halpern, n.d
I’ve
also found Michael Chorost’s idea interesting but scary at the same time. I’ve
always been open minded to the development of technology, in fact I think it’s
amazing. Therefore, I think being a gadget yourself is probably not the best
idea for our next generation. However, humans in this generation have become so
attached to technology. We could almost
say that technology perhaps is already a part of us.
“…the internet would become seamlessly part of us, as natural and simple to use as our own hands.” Michael Chorost
Source http://www.nybooks.com/articles/archives/2011/jun/23/mind-control-and-internet/?pagination=false
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